A digital law firm – VMCR

“It’s the electronic equivalent of arriving at the office door, being greeted by the receptionist, and having them offer their assistance.”
_{Adrián Román, VMCR}

VMCR is a Monterrey-based law firm specializing in corporate law that relies heavily on information technology. Adrián Román, its founding partner, belongs to the third generation of a family of lawyers, a background that has given him a perspective on the technological evolution that law firms have experienced in recent decades.

Adrián notes that previously, the main channel for acquiring clients was personal recommendations, which necessarily implied a localized scope of action. In recent years, a shift has been occurring, and more and more clients are arriving through digital channels. To take advantage of this trend, upon entering the VMCR website, one of the most prominent features is the chat, which acts as a virtual receptionist.

The technological process at VMCR

After interacting with the virtual receptionist, potential clients are directed to a remote consultation with a VMCR attorney. Using video conferencing tools like Skype, a remote consultation is conducted to determine the client's needs.

These video conferences allow for an interaction that is much closer to an in-person meeting because, unlike a phone call, they convey the participants' expressions and body language.

Additionally, video conferencing saves both parties the need to travel and allows them to hold sessions from anywhere in the world.

“I have great relationships with clients I’ve never met in person.”
_{Adrián Román}

Electronic contract signing, completing a 100% digital interaction

Internally, VMCR uses collaboration platforms like Dropbox and OneDrive to manage contract versioning and storage. This allows for an organized and easily accessible digital archive, which translates into greater efficiency and better customer service.

Finally, where applicable, we offer the option to sign contracts remotely using Advanced Electronic Signatures. This completes the technological cycle for a 100% digital remote interaction.

For Adrián, a digital law firm must know how to maintain the human connection and trust that client-attorney relationships are built on, while leveraging the digital tools at its disposal to reduce time spent on peripheral tasks and focus on what really matters.

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